São Paulo-based Sport Club Corinthians Paulista or more simply known as Corinthians celebrates the century mark as of September 1st, 2010. As one of Brazil’s most storied teams, the club boasts over 30 million fans, a legion that trumps the likes of many well-established footballing countries. Known by the slogan “Corinthians will be the people’s team, and the people will make the team”, the video above documents the team’s atmosphere and the Corinthian legacy.
Source: HYPEBEAST
RZA remixes BMX Biker Garret Reynolds for a Nike 6.0 commercial.
Rounding off the “Write the Future” Campaign, Nike have produced this clip featuring Iniesta, Fàbregas and Piqué, each a key player in Spain’s World Cup victory. With Iniesta at the front page of the newspaper, as promised the future has been written with a host of Nike sponsored players enjoying the most coveted of football prizes. Enjoy!
Source: HYPEBEAST
Some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final. Directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world.
Source: HYPEBEAST
(Via Hypebeast)
Nike Sportswear unveils a short spot featuring the work of South African artist Kronk, who was tapped to design the capsule lineup for NSW’s recent True Colors campaign. Kronk represents his native land of South Africa for the 2010 World Cup.
(Via Hypebeast)
How do you improve a piece of apparel that is beautiful because of its simplicity? That was the Nike Sportswear design teams challenge when they set their sights on creating the perfect polo for Summer. The solution was to add innovations that may only be noticeable to the wearer. Featuring a Who’s Who of high profile international athletes and art direction by the likes of So Me and James Jarvis, NSW presents this new “Bleed Your Colors” video. Enjoy!
Film shot for Nike’s 26.2 NYC campaign in conjunction with the 2009 New York City Marathon.
Created in collaboration with 2x4, the video was used in-store at Niketown NYC and as an online viral.
Directed by Phil Pinto.
Cinematography by Ryan Dickie.
Music by Adam Cimino.
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